Quit smoking campaign backs e-cigs
The annual Stoptober campaign in England is embracing e-cigarettes for the first time - in a sign vaping is being seen as the key to getting people to quit. Health experts have tended to shy away from explicitly promoting e-cigarettes. But the government campaign during October will feature vaping in its TV adverts for the first time. It comes after e-cigarettes proved the most popular tool for quitting during last year's campaign.