1 year ago
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New psychology research finds people feel more attached to gendered technology
A new study published in the Journal of Experimental Social Psychology questions the consequences of gendered technology. The findings indicate that gendered technology reinforces harmful gender stereotypes while also increasing individual affection for anthropomorphized technology. The latter has resulted in marketing opportunities for technology companies.
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Wow, this gender pronoun thing just keeps finding new ways to be important to make money. I wonder how the French will feel about having their gender specific pronoun language questioned.