9 years ago
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ALS group moves to trademark “ice bucket challenge” viral sensation
Unless you've been living in a sensory-deprivation chamber for the past few weeks, you've heard of the "ice bucket challenge" being shown off on all types of social media. People get buckets of ice water dumped on them in order to encourage donations to the ALS Association, the foundation that supports research and care for those living with amyotrophic lateral sclerosis, a muscle disease that's also known as Lou Gehrig's disease.
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http://arstechnica.com
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What what? They are using the donations from the ice bucket challenge to trademark the name??