The Fintech industry also known as financial technology has witnessed exponential growth over the past decade. The overall Indian fintech industry which is worth $110 billion is expected to reach $420 billion by the end of 2029 at a CAGR of 31%. Such exponential growth is fuelled by content marketing enhancing the visibility and online presence of these fintech brands.

Here in this blog, let’s explore the content needs of fintech brands, the benefits of content marketing and some of the best practices prevalent in the market. Keep reading.

The Rise of Fintech: A Market Overview

As the future of digital marketing continues to evolve, fintech companies are continuously embracing the emerging technologies to stay ahead in the race. This is mainly because it involves various types of complex concepts and terminologies which are explained lucidly in the form of content generating value to the audiences. The increasing digitisation has made the population reliant on digital financial services, from mobile banking and online lending to investments in the capital market.

Moreover, the integration of finance and technology is massively disrupting the overall financial service sector. In particular, the new tech-focused startups are redefining the sector by catering to some of the world's most underserved markets.

Content Marketing: A Key Driver for Fintech Growth

This exponential fintech growth is fuelled by millions which are spent on the digital marketing to enhance visibility and increase conversion rate. More specifically content marketing serves as a powerful tool for these fintech companies. It enables them to educate their audience, establish an authority in the market and build trust with their potential or existing customers.

The content can be of various types such as blog posts, whitepapers, video content, and infographics tailored to meet the challenges and needs of customers.

Importance of Content Marketing in the Fintech Industry

Let us explore some of the key benefits and importance of content marketing in the fintech industry:

Attracts new audiences:

When it comes to something as personal as finance, consumers tend to seek assurance that the information that they are consuming is relevant, genuine and trustworthy. Hence, creating authoritative financial content is a priority to attract new audiences and build trust, which encourages them to come back for more. Some of these companies even hire BFSI content writers to cater to such type of requirements.

Educating potential or existing customers:

Fintech companies offer various types of financial services which involve various complex concepts, terminologies and processes. To address this, content in the form of articles, blogs or videos can educate and enhance financial literacy among your potential or existing customers through effective financial content writing.

Establishes your brand as a thought leader:

Creating high-quality authoritative content can help you establish your brand as a credible and trustworthy thought leader. This slowly and steadily helps you to build a reputed brand and people consider the source as a reliable and reputable source of information, which ultimately drives higher conversion rates.

Improves cost-effectiveness:

Content marketing can be more cost-effective compared to several traditional forms of marketing. As the cost involved is comparatively low, it enables generating a higher return on investments over the long term.

Different Content Requirements of Fintech Brands

Let’s have a look at the various content requirements of fintech brands:

Articles and blogs:

Writing authoritative content in the form of blogs and articles can help you cater to various complexities faced by potential and existing customers of fintech companies. Creating and publishing engaging and informative content on a regular basis will help in building a reputable brand image over time.

Video content:

People nowadays are fond of audio-visual rather than reading text-based content. Moreover, there are several complex topics in finance which becomes easily understandable with visual explanation rather than reading lengthy articles. Consider developing informative and educational video content to explain complex topics in the most simplified manner possible.

Infographics:

Consider presenting statistics and data in the form of bar graphs, pie charts, area charts etc. to make it more engaging and appealing. Create visually appealing infographics in an easy-to-understand format such as flowcharts, timeline charts, cycle charts, list charts etc.

E-books and whitepapers:

Whitepapers are guides which provide detailed insights into a product or a market. These are great for establishing authority and positioning your brand as a thought leader. Therefore, consider developing e-books or detailed guides on specific topics, this offers useful insights and gives practical advice to your audience.

Live or pre-recorded webinars:

Hosting live or pre-recorded webinars is a great way of educating your audience. It shows your expertise and knowledge in a particular domain. Moreover, it also provides an opportunity to interact with your audience/participants on a real-time basis, this helps you to understand the root level problems of your existing or potential customers.

Additionally, also consider inviting popular influencers and industry experts to talk about topics that interest your customers.

Best Practices for Fintech Content Marketing

Here are some of the best practices you must implement in your fintech content marketing:

Highlight your key selling point: Make sure that the key selling point of your product or service is evident throughout the content.

Implement SMART goals: Consider setting up Specific, Measurable, Achievable, Relevant, and Time-bound goals. As per research, a content marketer who implements the SMART goal approach is more likely to attain success than those marketers who don't.

Outline a budget: Consider preparing a proposed budget for your content marketing efforts.

Stay updated on fintech marketing trends: If you are into the fintech business then staying updated with the latest trends and market developments is a must.

Build your content marketing team: Build a dynamic team with each member capable of bringing something different to the table. A dynamic content marketing team typically comprise of:

• Specialised content writer
• Graphic designer
• Video editor/creator
• Social media manager
• SEO analyst

Top fintech companies often recruit top talents, such as the best finance content writers in India, expert graphic designers, and other specialists, to build a strong and effective content marketing team.

Conclusion

To sum up, well-planned content marketing can significantly enhance the overall visibility and help you to build trust among your potential and existing customers. There are also several content needs of fintech brands which include attracting new customers, educating potential or existing customers, establishing your brand as a thought leader etc.

Be sure to get yourself updated with industry trends and practices. Moreover, try to figure out what suits your customers and maintain a distinctive identity of your brand from the overall market.