Popular Digital Marketing Campaign Examples

Digital marketing is a popular strategy by which businesses establish a connection with their target audiences online. Rise in the digital marketing channels in recent times made marketing campaigns creative, impactful, and personalised to a certain degree.

These digital advertising examples prove the point that you can captivate an audience to a greater degree and make a buzz about your brand. Make a strategy to get the full benefits of digital marketing for your brand!

Some of the popular and creative digital marketing examples from popular brands to market their products are as follows:

Share a Coke Campaign

(Source: https://www.coca-colastore.com/) One of the popular digital marketing examples from Coca-Cola is where they replaced the brand logo and incorporated the names of their buyers. Core idea behind this campaign was to make the Coca-Cola bottle customised for sharing with your friends. You can also say that the campaign aims to create a connection between people. Takeaway: This is one of the popular internet marketing examples where Coca-Cola leverages personalisation. This kind of strategy creates a solid emotional bond with the customer and drives engagement through social sharing.

Dabur - A Moment Marketing Example

(Source: https://www.youtube.com/watch?v=zs58tX3f2mc&t=31s) ‘Sabko Chaba Jaenge’, was the tagline of the popular toothpaste from Dabur. The objective of the campaign was to make a buzz for the toothpaste from the brand. This is a great example of moment marketing where the actor chewed out dried turmeric to increase immunity. The backdrop of this digital marketing example was increasing immunity to prevent disease and wearing masks.

Takeaway The video went viral with 28 million views and it was a classic example of moment marketing. The brand used the proper moment to deliver a healthy message to its users, focusing more on their toothpaste. This advertisement was also a great strategy to improve user engagement for company products.

Old Spice: The Man Advertisement

(Source: https://www.youtube.com/watch?v=owGykVbfgUE)

A popular digital marketing campaign example where they made a statement for smelling masculine. Campaign used a fit man who humorously made a comparison between others and him. The whole idea behind the advertisement was to sell an experience of smelling great which favours more attraction. Whenever you see this advertisement and its quirky visuals, you will remember him while buying a soap.

Takeaway:

Creativity, humour, and memorable characters are the cornerstone to transform a brand’s image and make a strong appeal. This is also an effective plan for driving growth and creating a buzz using online advertisement!

Nike: Breaking2 Campaign

(Source: https://www.nike.com/in/running/breaking2)

This is one of the creative digital marketing campaigns, where Eliud Kipchoge, a Kenyan long-distance runner dreams of completing two marathons before the time is achieved. On 12th October 2019, he completed his run within 1:59:40 only. The brand used this inspiring tale that with relentless efforts you can achieve any difficult feat.

The shoe that Eliud used on the days of his trials was the Nike ZoomX Vaporfly 4%, which became the product of this campaign. Apart from delivering a great shoe, Nike made a statement that they will innovate more to achieve the goals that their consumers seek.

Takeaway:

Pushing boundaries at every moment and involving the audience to do the same using their products. Due to the brand's sincerity and commitment, this is one of the best digital marketing examples to be included in this list.

ALS Ice-Bucket Challenge: Viral for a Cause

(Source: https://www.als.org/IBC)

This is a popular digital marketing campaign example where a popular trend was designed to gather funds for research. The trend was started by three young men suffering from ALS (Amyotrophic Lateral Sclerosis), Anthony Senerchia, Pete Frates and Pat Quinn.

Although this is not commercial, the sheer number of participants taking part in the challenge made it to be included in our list. The popular ice bucket challenge and its contributions helped to gather funds for researching ALS.

Takeaway:

A viral challenge that creates a buzz around a serious issue and taps into the desire of people to make a difference.

Wrapping Up

With consumers and the target audience being online, there is a shift in the marketing strategy for almost everything. Content marketers in India are adept at utilising digital channels to drive audience and conversions. In the digital marketing examples that we have discussed, each one of them was able to serve the purpose behind its launch.

By analysing and inspired by these creative digital marketing experiences brands can easily, generate revenue. Additionally, they can also foster the growth of the community and make meaningful connections with their consumers online!