Epic Fail: The Rise and Fall of Demand Media

Take note, Twitter: Not every tech company has a happy ending after a ballyhooed IPO. Just look at Demand Media, the Santa Monica, Calif.-based firm some thought would revolutionize content production. Not long after the company went public in January 2011, its market capitalization soared to more than $2 billion, sending the then-5-year-old firm’s value briefly past that of the New York Times Co.

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