Endure long enough to get noticed
How many great TV shows have you discovered in season 3 or later?
I started watching Game of Thrones after they had released 5 seasons.
Pat Flynn had released at least 100 episodes of his podcast before I even knew he existed. I discovered Hard Core History years after Dan Carlin started producing it.
This is such a common experience. There is so much content being produced that we can’t possibly discover it all. So instead we wait for the best content to float to the surface after time.
If step one in building an audience is to create great content, step two is to endure long enough to get noticed.