8 years ago
3
LEGO Is Investing Millions To Ditch Their Oil-Based Plastics In Search Of Environmentally Friendly Alternative
LEGO’s toy dominance over the last half century has been built on petroleum-based plastics. The toy company is investing hundreds of millions of dollars dedicated to research, development and implementation of new, sustainable, raw materials to manufacture LEGO elements as well as packaging materials. By 2030, the Danish-based toy company says that their plastic bricks will no longer be made from the oil-based plastic in the 60 billion blocks LEGO produces each year.
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Fascinating. Now will it be economically feasible in the long run. And of course, will the new blocks be sturdy for a long enough time?
I just hope it doesn't compromise the quality!
Me too. Let's hope LEGO can maintain their current standards of quality.