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Studio Ghibli Nisshin Commercial

Studio Ghibli has produced a commercial to mark the 110th anniversary of Nisshin Seifun Group, a Japanese food and manufacturing conglomerate. Goro Miyazaki (Gedo Senki), the son of studio co-founder Hayao Miyazaki, storyboarded the commercial, and Ponyo animation director Katsuya Kondo oversaw the studio's first attempt to create an animation work entirely based on brush-pen calligraphy. The cat "Konyara" in the commercial is based on a kitten that Ghibli producer Toshio Suzuki himself drew.

 

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