5 years ago
AT&T’s 5G E marketing ploy is turning out to be a disaster
AT&T may have just amicably settled a false advertising lawsuit with Sprint over its “5G Evolution” branding, but the company’s apparent marketing strategy here is proving to be a disaster. Rather than taking a victory lap for arriving at real 5G faster than its US competitors — AT&T’s actual 5G network currently supports more cities than Verizon’s — the company is still clinging to a meaningless, confusing logo it refuses to walk away from.
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