How Deep Links Could Revolutionize Mobile Advertising
One of the clunkier aspects of the mobile experience is the lack of a seamless transition from app to app. For instance, when LinkedIn sends you an email about a new connection, the accompanying link sends you to LinkedIn's homepage rather than its app. If you're a retailer advertising on mobile, those who click through will either go to your homepage or to the front door of your app, rather than to a page where they can buy a product.
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