There are a lot of factors that go into where your website will rank on Google. Some of these factors are within your control, while others are not. In any case, optimizing your business so you rank on the first page guarantees that your business has a future. After all, when was the last time you did business with a company that appeared on the second page of the search results?

In this article, we’ll take a look at some of the most important things you can do to help your website rank higher on Google. 

Content

One of the most important ranking factors for Google is the content on your website. 

If you want to rank higher, you need to make sure that your content is high quality and keyword-rich. 

Google looks at a number of different factors when determining the quality of your content, including the length of your articles, the number of images and videos, and whether or not your content is updated regularly. 

To create good content, you need to understand what your audience is looking for. 

Use keyword research tools like Google AdWords Keyword Planner and Semrush to find out what people are searching for, and then create content that addresses those needs. 

Backlinks

Another important ranking factor for Google is backlinks. Backlinks are links from other websites to your website. 

Google sees these links as a vote of confidence in your website, and the more backlinks you have, the higher your website will rank. 

To get backlinks, you need to reach out to other website owners and ask them to link to your site. 

You can also create great content that other people will want to link to. 

If you create something that is truly useful, other websites will link to it without you even having to ask. 

Mobile Friendliness

Everyone today uses a mobile phone, almost more than they use a computer. For this reason, it’s important that your website is mobile-friendly. 

Google has a separate search algorithm for mobile devices, and if your website isn’t optimized for mobile, you’re going to have a hard time ranking high in the search results. 

To make sure your website is mobile-friendly, you need to make sure that it’s responsive, meaning that it will adjust to any screen size. 

You also want to make sure that your website loads quickly on mobile devices, as people are generally impatient and will not wait more than a few seconds for a website to load. 

Web Design

Your website’s design is also an important ranking factor. 

Google wants to see websites that are well designed and easy to use. 

They want to see websites that are visually appealing and easy to navigate. If your website is difficult to use or doesn’t look good, Google will penalize you in the search results.

Making a website with great design isn't easy, especially if you've never done it before. Some people opt for hiring a professional, while others task their own design team with creating a brand new site.

Whatever option you choose, make sure that the person building the site is familiar with the latest web design trends. For example, Google now favours websites that are "mobile-first," meaning they're designed for mobile devices before anything else. 

Additionally, your website should be secure. Google favours sites that are HTTPS, which means they have an SSL certificate. 

You can buy an SSL certificate from a number of different providers, and then your web designer can install it on your site. 

Google My Business

If you want your website to rank higher in the local search results, you need to make sure you have a Google My Business listing. 

Google My Business is a free listing that allows businesses to manage their online presence on Google. 

You can use it to control how your business appears in the search results, and you can also use it to post updates, photos, and special offers. 

To create a listing, simply go to the Google My Business website and fill out the required information. 

Once your listing is created, make sure to keep it up to date with accurate information. 

Hiring an Outside Company

If you want to rank higher on Google, but don’t have the time or knowledge to do it yourself, you can always hire an outside company to help you. 

There are a number of companies that specialize in SEO, and they will be able to help you with everything from keyword research to backlinking to web design.

Additionally, thanks to the globalization of the market, you can hire the best company for your business regardless of where they are in the world. For example, a lot of people opt for a quality SEO company from Sydney, as Australians are famous for their marketing skills.

This way, you don't have to sacrifice quality for affordability.