Email Management and Why It Matters

We know for a fact that spam accounts for 45 percent of all emails sent. We also know that about 14.5 billion spam emails are sent every single day, many being some form of advertising. To say that spam emails lead to a productivity loss would be an understatement.

But is there even a way how to fight against the onslaught of spam and not lose? Yes, there is: email management. In a nutshell, email management is a specific field of communications management for managing high volumes of inbound emails.

Aim for Inbox Zero Developed by productivity expert Merlin Mann, Inbox Zero is an email management technique aimed at keeping the inbox empty all the time. Mann argues that email users should learn how to mass delete emails and do so as often as possible, leaving only important emails that should be responded to instantly. Inbox Zero is not easy to achieve without proper tools. With an email management software anyone can achieve Inbox Zero in no time and enjoy email without constantly feeling overwhelmed by the sheer number of unopened emails just sitting in the inbox and waiting to be opened.