How many young people really watch the news? I don't really have any younger family members that care for the news, my brother used to always ask why do you watch that, it's depressing and always the same crap everyday. The entire news industry must be worried, not just NPR. CNN and company are down in ratings too and most news radio has moved to AM radio now, at least in my area.

I've turned away because my University's NPR station doesn't broadcast either, plus a lot of the other more formative shows. I can get the brief hourly synopsis of the news and what is generally classical music, and little else.

“If someone has decided that their phone is a better way to get information than their radio, we’re not going to change their mind.”

That's because the internet, for most purposes, is a better way to get news. Via the internet, I found out about the Russian Metrojet crash literally a couple of hours after it happened, and followed evidence as it unfolded. Via social media, I learned about the Sewol ferry in Korea before it was even completely capsized. While radio will always have its place, that place will grow less and less relevant, and that's actually ok. That goes for newspapers as well. Newspapers/radio can't keep pace, and they can't cover the range of materials that are available online. Times change, and even nice services like NPR aren't immune to that.

Young people have no respect for their news reporters begging for money every month or so (drives or whatever they call it). New strategy needed asap.