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So is this a reboot or just a completely new movie?
It doesn't really seem to have much in common with the Brendan Frasier variant.
'Reboot' thing is a gimmick or a buzz word, it seems completely new movie Tom Cruise Style.
That'd make it a 'hard' reboot then, rather than a 'soft' reboot which'd be the same basic movie over again, usually with more fan service. The Brendan Fraser, Rachel Weisz 'The Mummy' franchise was a pretty hard reboot of the 1932 'The Mummy.' Turnabout's fair play.