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Spot on. And it's ruining the industry because it's gone far past just mobile games.
I can't see anything wrong with this model whatsoever. My go to rule is to avoid all free games. I would rather pay upfront for a well designed quality game than play free games that force you to pay to win. I even hate knowing that people can pay to win, its a huge turn off for me so I avoid games where that's even an option.