9 years ago
3
We Can’t Recall Logos We See Every Day: An Interview with Alan Castel
Can you draw the iconic symbol of Apple from memory? Ninety-nine percent of people cannot.
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http://hbr.org
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if the correct logo was on the screen in front of me I couldn't reproduce it on paper. that just says I have terrible drawing skills.
however, the rest of the article talking about people not even recognizing everyday things was interesting.
I always wonder why brands like Coca-Cola continue to advertise. Is it just to saturate our attention and to combat exactly this phenomenon?
I guess so..In my case,I hate ads and i ignore them or block them. Even as a kid,I muted ads and looked the other way when they came on.