Social Media Success – think about how many companies have had success advertising on social media platforms and how many have failed miserably. Now think about the success of social media for startups! It’s a scary obstacle that can either lead you ...

One of the most common pieces of advice on how to change your life, build better habits, and be more productive is to simply block anything you don’t want to do. Social media, chat, email—block ’em all. However, blocking isn’t a foolproof plan. The t ...

Take a look at how 10 companies use Twitter's unique features to reach and engage new and existing audiences.

Change… it’s a frightening word. Many people shiver at the thought of big changes, while others welcome them with open arms. Sometimes we focus so hard on keeping things “normal”, that we forget how important change actually is for growth. We get so ...

Remote working is becoming more popular than ever. A study released by the Swiss office provider IWG found that 70% of professionals work remotely at least one day a week, while 53% work remotely for at least half of the week. Some multinationals hav ...

We are being lazy if there’s something that we ought to do but are reluctant to do because of the effort involved. We do it badly, or do something less strenuous or less boring, or just remain idle. In other words, we are being lazy if our motivation ...

The people you hire can make or break the company. That’s a lesson I learned early on. I also learned that making the right hiring decision is hard. There are no easy yes-or-no questions to filter out candidates.These challenges make it easy to fall ...

Email marketing is considered to be one of the best marketing strategies. It gives you the best ROI. In today's digital world, everybody uses emails as a form of communication. Emailing has been a leading form of business communication for years ...

So many communication channels, so little time... Use this guide to understand the best situations for email, chat, documents, etc.

If you feel guilty about your technology habits, you’re not alone. Over the past few years, we’ve learned that the average American checks their smartphone 52 times a day, consumes nearly 10.5 hours of media in their waking hours, and has a shorter a ...

We’ve all had those days where we get to quitting time and realize we haven’t gotten up from our chair for the past four hours. Breaks are seen as a luxury in our always-on, high-pressure work culture. Our days are crammed from morning to late into t ...

What qualities do people value in their leaders? According to research, it’s decisiveness. A study by Ketchum, a global communications consultancy, found that decisiveness was one of the top three qualities that help leaders build credibility. The re ...

Learn the step-by-step process for running a focus group, from planning your focus group questions in a focus group questionnaire to incorporating the findings into your launch strategy.

Influencer marketing is widely successful, and because of the large success, it is also incredibly expensive. For smaller companies or startup companies that do not have endless budgets, influencer marketing can seem out of reach because of the hefty ...

In the startup world, it’s easy to get caught up in the seemingly overnight success stories of others, such as unicorn founders who launched billion-dollar companies in their 20s. Maybe they even dropped out of college to do so.So we tell ourselves t ...

Yet nearly 90% welcome notifications from financial institutions

Social media can be tricky. We all want to have a social media presence, but in order to have an effective presence, you must have followers. But how do you get followers when you’re just starting out? Well, we have some ideas for you!

What’s your go-to form of rest? I’ll start. Whenever I’m feeling rundown, I book a Saturday afternoon pedicure and flip through as many trashy magazines as I can find. It works—sometimes. But other times, I leave the salon feeling even worse than whe ...

With innovations developing fast, we predict the sector's most significant coming changes.