5 years ago
Naming Clariti
Did you know that Amazon was almost named Cadabra? CEO Jeff Bezos wanted to make a play on the word “abracadabra.” However, his lawyer misheard the name and thought he said “cadaver”. Needless to say, the name was quickly changed to Amazon. This was well-thought-out on Bezos’ part. He believed the name represented the multitude of books that would be sold.
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