5 years ago
The Fall of Google+
Pitched internally as an answer to the competitive threat posed by Facebook, project “Emerald Sea” eventually became Google+. I remember Joseph Smarr and Chris Messina writing back in 2011 something to the effect that ‘sharing on the web was broken,’ which was what first gave me the sense that this team wasn’t only interested in building a Facebook killer. They wanted to use Google’s strengths in processing information to reinvent what it meant to share information on the web.
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