9 years ago
King of Clickbait
Andrew Marantz profiles Emerson Spartz, a digital-media guru profiting from the cat photos, catchy headlines, and GIFs that fill your Facebook feed. After graduation, he and his girlfriend started building rudimentary Web sites, sometimes as many as one a month: GivesMeHope (“ ‘Chicken Soup for the Soul’—the twenty-first-century, Twitter-style version”); Memestache (“All the Funny Memes”); OMG Facts (“The World’s #1 Fact Source”). Many of the sites fizzled out; others gained a following.
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