Xbox chief: we need to create a Netflix of video games
Something big has happened to the video game industry over the last five years – you may have noticed. All the old rules about consoles – the fact that they enjoyed five-to-eight-year life cycles, the fact that games “just worked” out of the box – they’re all gone. An accelerating consumer electronics sector and the mass penetration of broadband internet have led us into a new era of chaotic innovation and fraught business model evolution. And somewhere in the middle of all this, people are making and playing games. How do those people keep up?
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