Free trade deal gives Canadian broadcasters power to block U.S. Super Bowl ads again
The new trade pact between Canada, the U.S. and Mexico may make trade freer between the three countries, but that freedom will not apparently extend to Canadians who want to watch American Super Bowl ads. In a section of the agreement governing the trade in services, Canadian officials agreed to abandon a recent Canadian Radio-television and Telecommunications Commission rule that forced whichever Canadian network held the rights to broadcast the Super Bowl to show the original U.S. ads on them, and not replace them with Canadian ones.
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