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The New York Times built a Slack bot to help decide which stories to post to social media
A new tool built by the Times’ data science team is trying to remove some of the guesswork involved in finding the right story to post to social. Blossom, an intelligent bot within the messaging app Slack, predicts how articles or blogposts will do on social and also suggests which stories editors should promote by drawing from enormous stores of data, including information on story content and performance metrics such as Facebook post engagement.