6 years ago
Vevo could have been ‘an existential threat’ to YouTube, but YouTube won in the end
Vevo, the music industry’s attempt to create its own video hub, isn’t dead. But it doesn’t look very healthy for the company, which launched nine years ago. A series of moves over the past few months have removed most of Vevo’s reason to exist, capped off with the news today that it’s not going to run its own site or apps anymore. In essence, Vevo is going to stop pretending that it is anything other than a shell company that delivers videos from the big music labels to YouTube.
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