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PewDiePie's Battle for the Soul of the Internet - Quillette
This is a story about the question of who holds power over what we can say, hear, watch and read on the internet—an increasingly urgent issue that many ordinary people have cause to think about every day. And yet the protagonist in this story, the man whose fate symbolizes the future of social media and the corporate web that controls it, is unknown to the vast majority of educated readers. That man is PewDiePie, a Swedish comedian whose real name is Felix Kjellberg. With 77-million subscribers, he has the most popular YouTube channel in the world.