Exclusive: How one Amazon "catfishing" scam made millions of dollars

Emma Moore could have been the health and weight loss guru you spent your life looking for. You might be forgiven for not knowing her work -- after all, she has a common name, one that she shares with other similarly successful authors on Amazon. Until this week, she had dozens of health, dieting, cooking, and weight loss ebooks to her name. She published over a dozen ebooks on Amazon this year -- five ebooks alone this month. And Moore would even work with other authors -- like Nina Kelly, Andrew Walker, and Julia Jackson -- who have all published about a dozen ebooks each this year as well.

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