The Meme as Meme

On April 11, 2012, Zeddie Little appeared on Good Morning America, wearing the radiant, slightly slightly perplexed smile of one enjoying instant fame. About a week earlier, Little had been a normal, if handsome, 25-year-old trying to make it in public relations. Then on March 31, he was photographed amid a crowd of runners in a South Carolina race by a stranger, Will King, who posted the image to a social networking website, Reddit...

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