How Much Trust Can Facebook Afford to Lose?
What is the price of trust? Or, to put the question another way, what is the cost of becoming known for doing things that don’t match your words? To put a number on that, Tony Simons, a management professor at Cornell, took an unusually detailed look inside the hotel industry. In 1999, Simons and a fellow-researcher, Judi McLean Parks, interviewed employees at seventy-six Holiday Inn hotels in the United States and Canada.