Dial-a-Swede tourism campaign trolled
A tourism campaign which connects callers from all over the world with a random person in Sweden has, unsurprisingly, fallen victim to trolling. Nearly 55,000 people have called ‘The Swedish Number’ since it launched on April 6. The campaign by the Swedish Tourist Association was launched to celebrate 250 years since the Scandinavian nation become the first country in the world to abolish censorship.
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