You're right.

However, while I don't entirely disagree with reddit's actions, the inconsistency of both their rules and how they were enforced was tiresome.

I think there are a few things Snapzu can do to avoid similar drama. First of all, they need to make it perfectly clear to users what is allowed and what isn't. Anything up for interpretation will be attacked. The rules just need to be straightforward and enforced consistently. Secondly, while I didn't leave reddit because of Ellen Pao (I left because the community was mostly impersonal, immature, and straight up insufferable), I found it odd that someone with such questionable integrity and a giant spotlight on them had seemingly become the face of reddit. It's unattractive, and Team Snapzu can avoid that by simply being professional.

It's also possible that disgruntled people leaving may not be a bad thing. It could even be a good thing. But that's a very fine line we're treading.

Edit: I also think the user interface is a bit confusing. It makes sense now, but it took a lot of getting used to. I think a lot can be simplified to make it easier for newcomers.