NBC’s $12 Billion Olympics Bet Stumbles, Thanks to Millennials

Back in June, Steve Burke described what he called his Olympics “nightmare.” “We wake up someday and the ratings are down 20 percent,” the chief executive officer of NBCUniversal said at a conference. “If that happens, my prediction would be that millennials had been in a Facebook bubble or a Snapchat bubble and the Olympics have come, and they didn’t know it.” He has escaped that with the Rio games this year -- but not by much. Prime-time broadcast viewership has been down about 17 percent...

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