If I told you that the next Avengers movie wasn't going to be released in theaters, it's going straight to DVD, and only going to be available at Walmart, would you think that was a good idea by the studio? That's essentially what CBS is doing with Star Trek: Discovery.
Instead of putting it on the network which has a much larger audience, and where it would have a chance, with the proper marketing and lead-in, to generate substantial ad revenue and become a very lucrative show (which would help not only Discovery, but help future Star Trek shows get made), they're "sending it straight to DVD" by putting it on their streaming service where not many people are going to see it, and where it's not going to generate much in the way of revenue.
If I told you that the next Avengers movie wasn't going to be released in theaters, it's going straight to DVD, and only going to be available at Walmart, would you think that was a good idea by the studio? That's essentially what CBS is doing with Star Trek: Discovery.
Instead of putting it on the network which has a much larger audience, and where it would have a chance, with the proper marketing and lead-in, to generate substantial ad revenue and become a very lucrative show (which would help not only Discovery, but help future Star Trek shows get made), they're "sending it straight to DVD" by putting it on their streaming service where not many people are going to see it, and where it's not going to generate much in the way of revenue.
Ah, I see.