50 Cent interview: Tensions over Beats made it 'difficult to work with Dre'
Looking at a pair of SMS Audio headphones, you'd be forgiven for not noticing that they had anything to do with American rapper and entrepreneur Curtis '50 Cent' Jackson. Unlike Beats Electronics, which milks its association with Dr Dre for every cent, (no pun intended), there is almost nothing to link SMS Audio's headphones to the company's high-profile founder. While this may seem odd, it is part of a deliberate strategy to put quality products ahead of celebrity branding.future.
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