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Unlocking the Secrets of E-E-A-T and YMYL for SEO Success
In a recent webinar, Ezoic SEO Specialist Zach shared insightful knowledge on two critical concepts that define how we approach content creation and website authority: E-A-T (Expertise, Authoritativeness, Trustworthiness) and YMYL (Your Money Your Life).
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5 Things Google Ads can now do automatically - Search Engine Land
Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how 'smart' automation works and what PPC professionals and account managers can do to further improve results.
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Gmail Now Gets Hyperlinks To Addresses And Phone Numbers
Gmail has been one of the popular email option used across the globe . You have been used to sharing a lot of information like email addresses and phone
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7 Survival Basics for 'Fred' & Other Recent Google Algorithm Updates
How to see if any of the recent algorithm updates impacted your site, fix falling traffic in the wake of Fred, and prepare for future changes.
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[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months
If you've been struggling to take the number-one spot in the SERPs for a competitive keyword, take a cue from this case study. Dmitry Dragilev shares his team's 8-step methodology for ranking first in a popular niche.
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Google launched more than 1,600 new changes in search last year
Google has been busy with 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality tests.
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Google overhauls search algorithm in bid to fight fake news
Google has promised to alter its search results to punish websites promoting extreme views, conspiracy theories and fake news.
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+34 +1
The secret lives of Google raters
They spent years testing Google's algorithms—then everything changed.
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The State of Links: Yesterday's Ranking Factor?
Back in Google’s early days, people navigated the web using links, and this made PageRank an excellent proxy for popularity and authority. The web is moving away from primarily link-based surfing, and Google no longer needs a proxy — so what, in 2017, is the point in links?
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3 Examples of Impact From the March 7, 2017 Google Algorithm Update (AKA Fred)
March 7, 2017 will not be forgotten any time soon (at least for SEOs). That’s when a major algorithm update rolled out that impacted many sites across the web. It was named Fred (unfortunately) and there was quite a bit of controversy surrounding the update. Google finally confirmed the update, which is great, but there was so much obvious impact that a confirmation almost wasn’t necessary. Some sites lost 50-60% of their Google organic traffic overnight (with some losing up to 90%). I’ve received many emails and calls from site owners that were impacted. So it was clear that Google
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Announcing the 2017 Local Search Ranking Factors Survey Results
How have local SEO priorities changed, what's the best way to rank in a local pack, and what's the #1 local ranking factor according to the experts? Answers to these questions and more are addressed in the results of the 2017 Local Search Ranking Factors Survey.
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How Google May Rank Websites Based Upon Their Databases Answering Queries - SEO by the Sea ⚓
Imagine that some sites might be ranked by Google based upon how their databases might answer queries
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Page speed as a ranking factor: what you need to know • Yoast
Page speed is a ranking factor in Google's mobile-first index. Read what this means for your site and how to deal with it best!
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39 questions with Google at SMX West
Ever wanted to hear answers to your SEO questions straight from the mouths of Googlers? Columnist Eric Enge recaps a session from SMX West where audience members were able to ask Google anything.
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Reverse Engineering Google's Local Search Algorithm: What Local SEO R…
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: The Definitive Guide To Local Search Ranking Factors. PRESENTATION: Reverse E…
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Google Fred Algorithm Confirmed & Cites Overall Quality Issues
As you know, we finally received real confirmation this past Friday on the March 7th/8th update named the Google Fred update, which I believed targeted low value content sites.John Mueller actually sp
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Updated Google Quality Rater Guidelines: Fake News, Dubious Claims & Clickbait Targeted
A year after the last Quality Rater’s Guidelines were released by Google, we have a brand new version. And it has some pretty interesting changes - Google is explicitly declaring fake news sites as low quality. And among the other sites being targeted? Those that use clickbait and those with d…
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Google: Page Layout Algorithm/Penalty Is Still Important
The Google page layout algorithm/penalty which originally launched in 2012 and has been updated a few times since is still an important algorithm says Google's Gary Illyes. Gary was asked about it on
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Google Algorithmic Penalties Still Happen, Post-Penguin 4.0
Penguin penalties might be a thing of the past, but link-based algorithmic penalties still exist in Google.
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Local SEO: What Are The Best Local Ranking Factors | Local SEO
Want to know how to get your local business to rank high on Google? Here are simple local SEO tactics that you can use to get your business to rank higher.
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