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+33 +1
So Volkswagen’s Betrayal Broke Your Heart
Since the news broke earlier this week that Volkswagen's "clean diesel" cars were perhaps anything but, a certain type of word keeps appearing in consumers' reaction to the scandal: People feel cheated, heartbroken, betrayed. If this language sounds like the things a jilted lover would say after the discovery of an affair, some consumer psychologists would argue that's no coincidence.
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Is Your Brand the Right Color?
Take a look at the logos for Twitter, Facebook and LinkedIn — do you see a common thread?
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+20 +1
The Life and Untimely Death of Technology's Weirdest Logo
In 1988 Timothy Wilkinson, a British designer at frog design in Silicon Valley, was tasked with creating a logo for the biggest peripheral maker in the world: Logitech. The company kept Wilkinson’s logo around for almost 30 years. And while it long seemed weird to me, it’s also completely brilliant.
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Logitech Is Changing Its Name to "Logi" Because Tech Means Nothing
You know Logitech, that company that makes the great keyboards, and the great speakers, and the great gaming mice? It’s going to start calling itself just “Logi” now, and that transition begins today.
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+17 +1
Amphetamines Are Hiding In Your Supplements
A new study found synthetic speed that’s never been tested on humans in 11 different supplements. Worst of all, the FDA has known about it for years. Drugs manufactured by the pharmaceutical industry are hardly perfect. Contrary to the refrain that repeats as reliably as the dawn in the comments every time I suggest that vaccines are safe and effective, or that consumers shouldn’t waste their money on magical water, I am neither a paid shill for Big Pharma nor...
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+19 +1
Lawsuits Say Protein Powders Lack Protein, Ripping Off Athletes
A growing number of companies are accused of selling workout supplements spiked with cheap fillers that they’re passing off as protein. Bodybuilders, dieters, and athletes want the key macronutrient to help build or keep muscle, and have built protein sports supplements into a $7 billion industry, according to Euromonitor. But companies including pharmacy giant CVS Health and MusclePharm, the $110 million (sales) company that uses former Terminator Arnold Schwarzenegger in...
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The 5 Keys to Building a Social-Media Strategy for Your Personal Brand
Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
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10 Dos and dont's of branding your solo business
Branding your solo business is one of the most important aspects of becoming successful as a freelancer or entrepreneur. Here are our best tips on branding your solo business.
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8 Social Media Mistakes That Are Killing Your Brand
Social media has great potential for businesses looking to increase their reach, traffic and leads, if used correctly.
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Minimalism in the Maximalist Market - Study on Brand Minimalism by Mehmet Gözetlik
Ever wondered how brands would look like stripped down and naked? Check out this study on brand minimalism.
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Storytelling Could Bring Your Brand to Life and Strengthen Your Marketing Impact
Don't think you can write or tell a good story? Now is the time to learn.
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Brand Identity Works by Veronique Lafortune
Veronique Lafortune is a graphic designer currently based in Montreal, Qc, Canada. She is mainly focusing and pursuing her skills in branding, graphic design of course and typography.
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Can You Build a Content Marketing Super Brand
Can you create a content marketing super brand that is trusted enough to get people to share your content automatically. Jay Baer says yes, if you apply your it factor appropriately.
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8 Big Brand Blunders of 2014 (and What You Can Learn From Them)
No company is perfect, but when there are millions of people watching, making a mistake could seriously hurt your brand.
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+3 +1
10 Brands That Went Flat in 2014 and Why
A look at 10 flat branding / logo design redesign examples from big brands in 2014 and the reasons why.
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+16 +1
10 Companies That Control Almost Everything We Eat
Oxfam International has made a graphic showing how a handful of corporations control nearly everything we buy at the grocery store. The graphic focuses on 10 of the world's most powerful food and beverage companies: Coca-Cola, PepsiCo, Unilever, Danone, Mars, Mondelez International, Kellogg's, General Mills, Nestle, and Associated British Foods.
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+18 +1
'Genericide': Brands destroyed by their own success
Turning a product into a household name is the stuff of corporate dreams. Isn't it? Not necessarily. Think Hoover, Jacuzzi, Frisbee. When was the last time you "vacuum-cleanered" the front room, took a dip in a "whirlpool bath", or played in the park with your "flying disc"?
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+2 +1
Facebook Content Strategy and Page Review
Intel social media study. If there is any brand you should follow for up-to-date trends, it is them. Check out this case study on Intel.
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+17 +1
Intel announces McAfee brand name will be replaced by Intel Security
At CES 2014 today, Intel CEO Brian Krzanich announced the McAfee brand name will be phased out and replaced by “Intel Security,” which will identify all Intel products and services in the security segment. The rebranding will begin immediately, but the transition will take up to a year before it is complete.
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Marketing Insight: The Importance of What your Name Means
The brand value is the most important factor of marketing and we saw a difference with just simple logo placement
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