Shell Spreads Its Bets Around as It Prepares for a Greener Future
There seems to be little about the scrappy energy company in central England that would appeal to Royal Dutch Shell, the button-down oil giant. The little company, First Utility, is an upstart challenger. It offers friendly customer service, and low prices on electricity and natural gas. But it doesn’t own any power plants or gas pipelines; First Utility is a virtual energy company — the product of technological advancement and deregulation.
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