10 years ago
1
How BlackBerry blew it: The inside story
Once the giant of the smartphone business, RIM, which was renamed BlackBerry Ltd. in the summer, is now on its knees. The company reported a $965-million (U.S.) fiscal second-quarter loss Friday, primarily because of a massive write down of Z10 phones that sit, unsold and unwanted, about eight months after they first hit the market. The company is cutting 4,500 jobs, 40 per cent of its work force, in a desperate bid to bring costs in line with plummeting revenue.
Continue Reading http://www.theglobeandmail.com
Join the Discussion
Bad decisions and constantly playing catchup doomed them.