6 years ago
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Comcast Loses 134,000 TV Subscribers as Cord Cutting Continues
Comcast's third quarter earnings report indicates that while the company managed to add 214,000 broadband subscribers last quarter, the company lost 134,000 traditional TV subscribers as the cord cutting phenomenon the industry used to claim didn't exist continues to accelerate. Comcast's earnings indicated that the company continues to see a decline in customers that bundle two or three services, and a notable spike in users interested in standalone broadband. Double and triple play users dropped by 79,000 since June to 9.919 million, while single-play customers increased by 125,000 to 8.055 million.
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That my friends is why the "beta trial" of data caps, aka "usage plans," has been expanded to most states. It doesn't matter if you spend the $300 on their 2gbps services or have the 50mbps service, you get 1TB. Cable alternatives in HD running 4 hours a day for a month would be 500GB+ of that total. Which means Comcast is probably getting their money back even if you cut the cord and only have them as an option. Same reason their biggest competitor AT&T also has a data cap unless you have a triple play.