Oculus Rift at Sundance: games are just the beginning

Sundance describes the New Frontier portion of its annual film festival as a "creative space" for "multimedia performances, transmedia experiences," and other interactive art forms. This year that translated into a room of pure sensory overload: orange-red walls with matching plush couches, video projections, and in one corner, five stations gilded in chrome. That’s where a constant stream of visitors would sit down, plug in, and get transported into another world. Oculus had come to Sundance.

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