Writing is easy. Most people can do it. If you’re reading this, you can write.
But can you write well? Does your writing connect with people? Does it engage readers, compelling them down the page? Does your writing inspire action, selling things or services or ideas?
If so, you have a potent skill at your disposal: you can command attention, a valuable commodity. More importantly, you can influence free will.
Our first step in any project should be to understand the user — in this case, the people who will be reading what we write. Most of the time, we know our audience before we choose our topic. It can be helpful to define that audience with as much clarity as possible, as that helps guide what we write about, how we write, and how much detail to include.
In the age of social media we allegedly bare more of ourselves than ever before. The digital realm has allegedly stripped us bare, naked. Exposed like someone standing on the street stark naked. And yet, whilst it’s true we share more of ourselves online than ever before, I would argue we are still as protective of our true selves as we always have been.
It’s 2017. Keep grinding. Keep hustling. You know all the cliché shit, but most of all, figure yourself out. Everybody’s trying to make you fix all your shortcomings, fuck your shortcomings. Triple down on your strengths. What do you want? Whatever it may be, you need to reverse engineer your ambition and go get it. It’s basic.
A good story is more than good structure, grammar and spelling. Does it keep your reader interested? Do they feel compelled to continue to the end? It’s difficult for us to judge ourselves. We’re too close to it.
I come from a background in copywriting. The goal of the copywriter is to sell. To do that, you must keep your reader interested until the end.