This is true of a lot of adverts these days. They seek first to grab your attention and entertain you, then right towards the they slip in the product name. It's a great way of getting a lot of people familiar with a product name. It must work better than the old style of TV adverts from years ago, where some housewife just says to the camera "I use this Lurpak butter because it tastes much better than other butters". People will just forget that, because it doesn't excite them. Instead, you entertain people with a micro-movie, and they will remember it.

Its probably designed to go viral, as it's doing. People then look into the company and their products etc.