5 Digital Marketing Strategies that You Need to Adapt for 2019!

We are looking at a rough figure of 4,083,105,000 numbers of Internet users as of 2019. This counts for about 40% of the world’s population, and this number is shooting north. With this strong dependency on the virtual realm, digital marketing strategies need to be updated frequently. With a tectonic shift in mediums of queries over the internet, there is a growing need to optimize your marketing platform likewise. Smartphones have smoothly swerved right past desktop in the past year with a 52.95% usage over 43.11% of desktop users. Hence, optimizing content that you get from the best content writing companies in India for marketing purpose is mandatory and needs to be given special attention to.

Let’s have a quick look at digital marketing trends that will dominate 2019. Adapting these ASAP will ensure your number 1 spot in the digital marketing world.

What are the digital marketing strategies trending in 2019?

As 2019 kicks off, competition in the digital marketing scenario is undergoing a significant transformation. In this specific genre of the profession, one needs to be as updated as android versions!

• Snack video

Actual ‘treats’ of digital marketing strategies, snack videos are small videos which are intended to educate, raise awareness and entertain the viewers. The videos are about 10 seconds long.

With the shortened attention span of the latest generation, boomerangs and live videos and stories are growing increasingly popular. These videos take less time to create and are much more effective if you can jam-pack the video with light and cute figures of animals or cartoon characters or something similar.

• Personalization of email marketing

Clients are looking forward to personalization, now more than ever. This calls for a touch of customization in every genre possible. Hence, the best article writing services have included personalization of emails.

Personalization of emails should include the following points as campaign plans:

• Market segment specific emails

• Innovative content unique to your brand

• Short and crisp content for lasting impact

Best content writing companies in India are getting themselves equipped for this change. Moreover, the content writers are getting themselves acquainted with the essential differences that are destined to take over the market soon.

• A conversational social media platform

Are you still merely posting updates of your brands on the social media handles?

Well, get out of your comfort-couch. The near future is looking at an adequate listening and speaking social media platform.

The social media sites like Facebook, Twitter, LinkedIn, Pinterest and Instagram will soon be flooded with the following features:

• Interaction over a product or service through answering customer queries

• Response time is limited to a maximum of 48 hours (preferably 24 hours)

• Posting subjects which would engage the customer’s interest

• Vocalization

The virtual realm is a constant reminder that the near ‘tomorrow’ is envisioning a much vocal era. Voice search optimized content is not an ‘additional’ feature anymore; it has become an innate part of the digital marketing world. An estimated 27% of the people use voice search commands over their smartphones. Hence, the perfect digital marketing strategies need to keep this vital point in their list of goals of 2019.

• Native advertising

Well, the concept isn’t much known, although it is used almost everywhere.

An advertisement that blends in the platform it is projected on is a native advertisement.

So, why is this in the list of digital marketing strategies?

The digital marketing trends have caught up on this very concept. This is because of the startling statistics in link with this: clients interact with this kind of advertisements 53% more than with the conventional ones. Moreover, this calls for an 18% increase in chances of conversion rate. It is on these backdrops that you need to consult with the best content writing companies in India and make sure that your digital marketing tactics are aptly prepped for the upcoming years!

Athar Bio:

Titu is an enthusiastic Technology and busniness blogger and the founder of themouvement.org. He likes to share her thoughts to make people inspired about their technology. She is an experienced writer and author of highly authoritative technology blogs.