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+2 +2
Negative SEO with No Backlinks? A Case Study
Predicting the arrival of a new negative thread to the SEO world. Here is a case study presenting the facts and evidence of this new evil.
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+2 +2
A Replacement for PageRank? - SEO by the Sea
A Google patent that might possibly be PageRank's replacement, including a hubs and authorities element, a topic sensitive scoring element, an on-site score, and a global score that the onsite score might be combined with.
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+2 +2
Are You Making Social Media Contribute to Your SEO?
Is social media the path to a search ranking utopia? What does personalization have to do with it? Does Google+ matter?
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+2 +2
What is Negative SEO and how can you protect your website?
Whilst navigating your way through the murky world of black hat and white hat SEO techniques you may have come across another nefarious sounding term… negative SEO.
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+20 +2
First pictures released of AirAsia plane wreckage under water
Hopes of finding AirAsia flight 8501’s black boxes were raised on Wednesday after divers and an unmanned underwater vehicle spotted the missing plane’s tail in the Java Sea, the first confirmed sighting of any major wreckage 11 days after it disappeared with 162 people on board. Powerful currents and murky water continue to hinder the operation, but searchers managed to get a photograph of the debris after it was detected by an Indonesian survey ship, the National...
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+17 +2
Google search slips after Firefox switch
Google's grip on the U.S. Internet search market slipped last month. It was the largest decline since 2009. The search giant's share of the market fell to 75.2% in December from 79.3% a year ago, according to analytics firm Statcounter. That's the smallest share of the market for Google since at least 2008 when StatCounter started tracking the numbers.
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+3 +2
How to Provide Unique Value in Your Content
Marketers of all stripes are hearing more about providing unique content and value to their audiences, and how that's what Google wants to show searchers. Unique content is straightforward enough, but what exactly does everyone mean by "unique value?" What does that actually look like? In today's Whiteboard Friday, Rand illustrates the answer.
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+14 +2
The Moral Hazard of Big Data
Pasquale's 'Black Box Society' takes on the destructive power of money-hungry computation.
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+5 +2
Google wants to rank websites based on facts not links
The internet is stuffed with garbage. Anti-vaccination websites make the front page of Google, and fact-free "news" stories spread like wildfire. Google has devised a fix – rank websites according to their truthfulness. Google's search engine currently uses the number of incoming links to a web page as a proxy for quality, determining where it appears in search results. So pages that many other sites link to are ranked higher. This system has brought us the search engine as we know it today...
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+2 +2
Get the Biggest SEO Bang for Your Content Marketing Buck
My biggest secrets for SEO and your content marketing budget? Content doesn't have to be expensive. You don't have to create all the content. You don't always need paid distribution. Now, learn what you should do with these tips.
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+12 +1
Preparing for the “Mopocalypse” – Google’s Mobile-Friendly Update April 21st
Is your business prepared for the coming “Mopocalypse”? If not, what does that mean for you and your website? It means that as of April 21st, if your site is not mobile-friendly it will be pushed down in Google’s mobile search engine results and replaced by your competitors that have mobile-friendly websites.
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+19 +1
Google Adds ‘Mobile Friendliness’ to Its Search Criteria
Many businesses around the world could wake up on Tuesday to discover their search ranking has been downgraded. After a monthslong warning period, Google will add “mobile friendliness” to the 200 or so factors it uses to list websites on its search engine. As a result, websites that don’t meet Google’s criteria will tumble in its all-important rankings.
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+21 +1
Looking Up Symptoms Online? These Companies Are Tracking You
It’s 2015—when we feel sick, fear disease, or have questions about our health, we turn first to the internet. According to the Pew Internet Project, 72 percent of US internet users look up health-related information online. But an astonishing number of the pages we visit to learn about private health concerns—confidentially, we assume—are tracking our queries, sending the sensitive data to third party corporations, even shipping the information directly to the same brokers who...
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+12 +1
Facebook wants you to never Google again
Facebook could be about to release its own search engine, letting users find articles to share with their friends alongside their status updates.
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+14 +1
MH370 search discovers uncharted shipwreck
The search for Malaysia Airlines Flight MH370 uncovers a previously unknown shipwreck, raising hopes that the missing jet could be found.
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+19 +1
More sites whacked by new Google algorithm change
Google's "mobilegeddon" algorithm update last month got the headlines, but a secretive refresh a week later was more painful.
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+4 +1
Bing using App Links and Schema.org to help developers expose content in their apps in search results
The team at Bing recognizes there is a problem with the way people search for apps. Presently, for most, users search for an app by name or general categories.
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+3 +1
Confessions of a Google Spammer
Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: never
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+17 +1
Tim Wu: Google ‘Knowingly Degrades’ Search Results
The result is a worse experience for users, a new study states.
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+2 +1
How Does Microsoft Benefit From Exiting Display Ads Business?
Microsoft announced on 29th June that it was handing over reins of its display ads business to AOL. Transfer of the display ads business to AOL signifies the struggle Microsoft has had with online display ads business. We believe that Microsoft is systematically dis-investing from non-core and unprofitable business areas to focus on its cloud and hardware products. It stands to benefit from this deal as it can now plough back more resources into its growing search engine Bing. Furthermore, it...
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