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  • Current Event
    1 year ago
    by mariogi
    +14 +1

    Inside the California factory that manufactures 1 million pounds of fake 'meat' per month

    On the outside, Impossible Foods' new manufacturing plant in Oakland, California, looks like all of the other nondescript warehouses bordering the massive building. But inside, company founder Pat Brown believes a revolution is happening. Brown, a former Stanford biochemist, used his scientific background to create fake "meat" using the active ingredient soy leghemoglobin, which he says makes the burger appealing to meat lovers.

  • Analysis
    1 year ago
    by ubthejudge
    +18 +1

    Plant-Based Diets: A Game-Changer For Our Food System, Our People And Our Planet

    Plant-based diets, often cited as a craze driven by millennials, are gaining increasing popularity. According to research by HealthFocus, 60% of consumers are reducing their meat intake - and a massive 17% of 15-70 year olds now follow a ‘predominantly’ plant-based diet. What’s more, 55% of people who start eating a more plant-based diet say they plan to stick with it permanently. What was once called a ‘food fad’ looks like it’s here to stay.

  • Current Event
    1 year ago
    by Chubros
    +13 +1

    Leonardo DiCaprio Joins the Beyond Meat Family

    Today we welcomed Leonardo DiCaprio to the Beyond Meat family as an official investor and advocate. Our relationship with Leo began a few years back when he first visited our research center and subsequently provided feedback on early iterations of The Beyond Burger. Leo shares our vision that we can positively impact climate change by bringing satiating, appealing, plant-based meats to the center of the plate, and we are thrilled to have his partnership.

  • Analysis
    1 year ago
    by zobo
    +31 +1

    Why This Cardiologist Is Betting That His Lab-Grown Meat Startup Can Solve the Global Food Crisis

    Uma Valeti remembers the first time he really thought about where meat comes from. A cardiologist turned founder, Valeti grew up in Vijayawada, India, where his father was a veterinarian and his mother taught physics. When he was 12, he attended a neighbor's birthday party. In the front yard, people danced and feasted on chicken tandoori and curried goat. Valeti wandered around to the back of the house, where cooks were hard at work decapitating and gutting animal after animal to keep the loaded platters coming.

  • Review
    1 year ago
    by tranxene
    +18 +1

    The in vitro meat cookbook.

    The in vitro meat cookbook presents 45 recipes that explore and visualize what in vitro meat products might be on our plate one day. As in vitro meat is still being developed you cannot cook our recipes just yet, however, they will provide abundant food for thought and discussion.

  • Current Event
    1 year ago
    by TNY
    +15 +1

    Generation Z is creating a $5 billion market for fake meat and seafood

    Millennials have a reputation for killing all sorts of food-related industries and products, including casual dining chains like Applebee's, cereal, light yogurt, and even beer. Meanwhile, Generation Z is shaping a billion-dollar food market. Fake meat is a fast-rising food category that could change the way we eat. It replaces animal products with alternatives made from plants that look and taste like meat, with the goal of reducing the global dependence on animal agriculture. Generation Z is embracing the trend.

  • Expression
    1 year ago
    by wetwilly87
    +12 +1

    Hampton Creek’s Just Scramble Has Arrived!

    This morning, I walked down the street from my home in San Francisco to grab breakfast. On the menu? A dish that could change the multi-billion-dollar egg industry, forever. I had the chance to taste Hampton Creek’s long-awaited Just Scramble: a 100% plant-based product that is vastly more sustainable than any egg from a factory-farmed chicken and is free from antibiotics and cholesterol!

  • Current Event
    12 months ago
    by TheSpirit
    +25 +1

    The Environmental Case for a Meat Tax

    There is a “hospital-themed restaurant” in Las Vegas called the Heart Attack Grill. Inside, customers are invited to tempt death with food. The waitresses dress as provocative nurses and deliver “prescriptions,” which are enormous hamburgers. Depending on the number of beef patties between the buns, they’re known as single-, double-, and triple-bypass burgers. The system goes all the way up to octuple bypass. Past that point, it would be ridiculous.

  • Current Event
    11 months ago
    by hxxp
    +3 +1

    Beyond Meat Unveils the Missing Link: Beyond Sausage

    Meat lovers rejoice! Beyond Meat is bringing a revolutionary plant-based breakthrough to the dinner table: Beyond Sausage. The newest product from Beyond Meat delivers on the juicy, satisfying taste and texture of pork sausage but with added health benefits of plant-based meat, including...

  • Current Event
    11 months ago
    by drunkenninja
    +40 +1

    Get Ready For A Meatless Meat Explosion, As Big Food Gets On Board

    Get ready for a lot more plant-protein-based burgers and chicken, as large food producers and big-box stores start to pour money and attention into the sector.

  • Current Event
    11 months ago
    by everlost
    +16 +1

    The rise of the vegans: Are we falling out of love with meat?

    Facts, figures and busted myths: Why going vegan is on the up, and why you might even like to try it yourself.As the UK finishes the last of its turkey sandwiches, eats all the cheese it can handle and drinks the last drops of wine, the focus shifts to changes to be made for the new year. And each year, more and more people are going vegan.

  • Current Event
    9 months ago
    by hedman
    +17 +1

    Demand for Meat in China Is Actually Dropping as Vegan and Vegetarian Diets Gain Favor

    Talk about progress! Interest in vegan and vegetarian diets is soaring in China. This is great news considering China has the world’s LARGEST market for beef, pork, and poultry. Even with a massive meat market, a report by research firm Euromonitor shows the demand for meat has declined in recent years.

  • Analysis
    9 months ago
    by Appaloosa
    +14 +1

    Dozens of companies are betting on lab-grown meat, but none know how to get you to eat it

    Feed Fido first, then humans next?

  • Current Event
    8 months ago
    by bkool
    +15 +1

    Bill Gates and Richard Branson are betting lab-grown meat may be the food of the future

    Vegetarians have long touted the ethical and environmental problems with meat production and consumption. Start-ups such as MosaMeat, JUST and Memphis Meats are tissue-engineering meat in a lab to allow people to enjoy being a carnivore without any of the environmental or ethical hang-ups. Dubbed clean meat, the efforts are distinct from "fake meat," like the soy protein "chicken" you can find in your grocery store today. Unlike Morningstar or Boca Burgers, clean meat really is meat; it just grows in a lab instead of being part of an animal. But lab-grown meat leads most skeptical diners to think of a big hurdle: taste.

  • Current Event
    8 months ago
    by drunkenninja
    +15 +1

    Where’s the beef? For Impossible Foods it’s in boosting burger sales and raising hundreds of millions

    Any company that’s looking to replace the more than 5 billion pounds of ground beef making its way onto tables in the U.S. every year with a meatless substitute is going to need a lot of cash. It’s a big vision with lots of implications for the world — from climate change and human health to challenging the massive, multi-billion dollar industries that depend on meat — and luckily for Impossible Foods (one of the many companies looking to supplant the meat business globally), the company has managed to attract big-name investors with incredibly deep pockets to fund its meatless mission.

  • Current Event
    7 months ago
    by drunkenninja
    +9 +1

    The meatless 'Impossible Burger' makes its first foray outside the US

    As the fight against "fake meat" rages on in the U.S., Silicon Valley-based Impossible Foods is expanding beyond the country. The food start-up, which manufactures a plant-based burger it calls the "Impossible Burger," is now taking its flagship product to Hong Kong. Speaking with CNBC's "Squawk Box" on Thursday, Impossible Foods CFO and COO David Lee said the company's mission is to be "everywhere," and Hong Kong was chosen as the first city for the international expansion due to its reputation as a culinary "epicenter."

  • Current Event
    7 months ago
    by TentativePrince
    +14 +1

    Third of early deaths could be prevented by everyone giving up meat, Harvard says

    At least one-third of early deaths could be prevented if everyone moved to a vegetarian diet, Harvard scientists have calculated.

  • Current Event
    7 months ago
    by geoleo
    +8 +1

    WHOA! Memphis Meats Can Make 10,000 Cows’ Worth of Meat With 1 Single Biopsy

    Food technology will never cease to amaze us! Eric Schulze, Ph.D., Vice President of Product and Regulation at the lab-cultured meat company, Memphis Meats, recently shared an amazing fact at the American Conference Institute (ACI) food law conference. Schulze said that Memphis Meats can produce up to 10,000 cows’ worth of meat … with just ONE SINGLE biopsy. Whoa!

  • Current Event
    7 months ago
    by TNY
    +9 +1

    As lab-grown meat advances, U.S. lawmakers call for regulation

    Lab-grown chicken, beef, and duck products are edging toward the U.S. market—despite enduring confusion about how they’ll be regulated. But language buried in a draft spending bill released by a U.S. House of Representatives appropriations panel this week suggests some lawmakers are eager to get rules in place. A one-sentence proposal in the bill would put the U.S. Department of Agriculture (USDA) in charge of regulating products made from the cells of livestock or poultry, and instructs the agency to issue rules about how it will oversee their manufacture and labeling.

  • Current Event
    7 months ago
    by manix
    +5 +1

    Don’t listen to Big Cattle — lab-grown meat should still be called "meat"

    Lab-grown meat is on its way, and the government is trying to figure out how to regulate it. This week, the US House of Representatives released a draft spending bill that proposes that the US Department of Agriculture (USDA) regulate lab-grown meat and figure out how it should be labeled — which is a contentious topic since Big Cattle doesn’t want it to be called “meat.” Regulation is important, and there’s plenty more to learn, but the USDA shouldn’t be the only one regulating. And when the product comes to market, yes, it should be called “meat.”

  • Current Event
    6 months ago
    by takai
    +19 +1

    Lab-Grown Meat Is Getting Cheap Enough For Anyone To Buy

    In 2013, producing the first lab-grown burger cost $325,000. By 2015, though the cost had dropped to around $11, Mark Post, the Dutch researcher who created the burger, thought that it might take another two or three decades before it was commercially viable. But the first so-called “clean meat,” produced from animal cells without an actual animal, may be in restaurants by the end of 2018.

  • Current Event
    5 months ago
    by bradd
    +8 +1

    No hormones, no plastic straws and now no meat: A&W ‘goes beyond’ burgers

    This is a serious game-changer in the fast food nation: A&W Canada has announced they will be offering an innovative plant-based burger to their menu, and it will be available at every location from coast to coast. The Beyond Meat burger, packed with plant-derived protein from pulses like peas and mung beans, will be an option at all of A&W’s more than 925 locations Canada-wide starting July 9, 2018.

  • Analysis
    5 months ago
    by Nelson
    +21 +1

    Experts say algae is the food of the future. Here's why.

    I have commitment issues -- with my diet. Name the diet, and I've tried it. I'm currently a pescatarian with fish as my main protein source. But I've been a carnivore, vegetarian and vegan, too. Oh, and I dabble in "menu of the future" items such as algae and bugs. In the last month, I've had algae smoothies, algae protein bars and algae chips. It's not because I'm a particularly adventurous eater or that I love the taste. I actually loathe the mossy flavor of algae.

  • Current Event
    5 months ago
    by geoleo
    +9 +1

    'Bleeding' vegan burger is an 'existential threat' to beef industry, warns New Zealand MP

    A vegan burger that "bleeds" has been labelled an "existential threat" to New Zealand's beef industry by politicians. Air New Zealand is serving the Impossible Burger, which is made from synthetic meat using wheat, coconut oil, potatoes and "magic ingredient" heme. Compared to cows, the vegan product uses 95% less land, less water and creates 87% less greenhouse gas emissions, according to the company's website.

  • Current Event
    5 months ago
    by zritic
    +12 +1

    White Castle’s Vegan Impossible Slider is ‘One of America’s Best Fast-Food Burgers’, Says Major Food Critic

    Eater, a leading online food publication, recently reviewed White Castle’s take on the Impossible Burger. Eater Chief Critic, Ryan Sutton, called it “one of America’s best fast-food burgers.” The vegan slider gained so much attention around the Eater office that it slid into the publication’s weekly podcast, “The Eater Upsell’s,” 5 Best Food Stories of April episode.

  • Current Event
    4 months ago
    by timex
    +9 +1

    'Big Win' For Plant-Based Impossible Burger As FDA Deems Key Ingredient Safe

    The plant-based Impossible Burger's key ingredient has been deemed safe by the Food and Drug Administration [FDA] in what the high-tech food company is calling a 'big win'. The ingredient - soy leghemoglobin - contains heme, an iron-containing molecule that occurs naturally in every animal and plant. According to the company, it is heme that gives the patty its meaty taste and texture.

  • Current Event
    4 months ago
    by baron778
    +11 +1

    Most Americans will happily try eating lab-grown “clean meat”

    By the end of 2018, chicken grown in a bioreactor–from cells, rather than an actual chicken–may be on the menu in some restaurants. A burger is coming by 2021. A new survey suggests that most Americans may be willing to eat it. In a recent survey of nearly 1,200 consumers, most said they hadn’t heard of “clean meat” (also known as cultured meat, in vitro meat, or lab-grown meat), which is grown from animal cells without raising animals, in a process similar to brewing beer.

  • Current Event
    3 months ago
    by sasky
    +7 +1

    A&W Customers Say the Vegan Beyond Burger Is Their New Favorite

    The vegan Beyond Burger, a sustainable hamburger patty by plant-based meat company Beyond Meat, is a hit with A&W Canada customers. The burger has been available for a month – long enough for the initial buzz to dissipate – however, this vegan option is still outselling the massive chain’s classic beef burger in some Vancouver locations.

  • Current Event
    3 months ago
    by funhonestdude
    +14 +1

    Why It's OK For Vegans To Support The Impossible Burger

    Yes, Impossible Foods tested heme, their new ingredient found in the Impossible Burger, on animals. This was done in order to receive their no questions letter from the FDA, which they recently received. Find out why it's OK for vegans to support Impossible Foods and the Impossible Burger.

  • Current Event
    3 months ago
    by 8mm
    +12 +1

    Recent Study Found Plant-Based Diet Decreases Environmental Impact By 42 to 84 Percent!

    As the environmental, animal welfare, and human health concerns involved with eating meat, dairy, and eggs have come to light in recent years, many Americans have begun embracing a plant-based diet. However, some are still skeptical as to whether swapping out meat and dairy for plants actually does THAT much to help our Earth. They wonder, does following a plant-based diet significantly reduce environmental impact as compared to eating in the traditional, meat-centric American way?