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Published 10 years ago by socialiguana with 3 Comments
by socialiguana
10 years ago 3

Tweeting bra: A high-tech bra that tweets each time it is unhooked

With the view to remind women of their monthly breast self-exam and promote breast cancer awareness, Nestle Fitness, with its ad agency Ogilvy Athens, introduced a high-tech, pink bra that automatically sends a tweet each time it is unhooked. The purpose here is to deliver the life-saving message to women.

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  • [Deleted Profile]

    [This comment was removed]

    10 years ago
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  • hxxp
    +4

    Definitely a PR stunt

    10 years ago
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