These are the current trends of SEO in 2019 that helps in getting organic traffic to your website.

SEO has been and shall continue to be an effective tool for business growth by helping your website rank higher on the SERPs. It also helps get more organic traffic to your website, which helps in a greater number of potential leads for conversion to customer status. This works well as long as you keep up with SEO and the changing trends that drive it. The focus of SEO should be on quality of content, responsive design of the website, loading time and back links.

Run SEO for Local Markets First

To optimize the business for your company, you should first be able to establish it locally. The same applies to SEO India. This trend has probably been around for some time, but its importance is increasing every day. The geo-targeted ads will soon be vital for traffic growth. A locally established company with no SEO plans is likely headed for a shutdown. Add your address and location along with a map on the website.

Focus on Off-Page SEO

Off-page SEO could work better for achieving better local SEO India results. This includes activity not related to your website but away from it such as your Social Media, Back links, Google Reviews and testimonials. Back links are the mainstay of your business, while Google reviews are taken very seriously by consumers. The social media should contain the correct business information and be kept active with frequently regular posts. Your presence on more than one platform adds credibility to your business.

Mobile Responsive web design

Mobile phones and tablets have moved far ahead of PCs when it comes to browsing the internet or using it for various e-commerce. Even Google would give the first preference to the mobile website over the desktop one. It is best to go for a responsive web design.

Keywords Search

These days, consumers are very specific in what they search for. If you know your forte, you should use it to your advantage. If someone searches for balloons, you probably might find yourself in a fairly low position, but if someone looks for golden large size birthday balloons, you could be right at the top, thanks to the long tail keyword you thought of using in your web content. This consumer is likely to become a customer as you meet his specific need. It has not become a trend yet, but it is on the right track.

Keyword Tree

Keyword stuffing has led to Google taking more intelligent steps towards SEO. Now it searches for related words to ensure that the search leads to genuine results. This helps as now you can focus on good content rather than doctoring the content to fit in the system.

Voice Search

With Alexa, Siri, Google and Cortana taking over the search function for people on the go, voice search has gained popularity. You can see the mobile-first effect here. For such searches, you will need to target this section of the audience by guessing what they are likely to speak to conduct the search. These are the current trends that you must not miss out on. If not already a part of your SEO strategy, then you can contact https://www.shoutdigital.com.au/ for expert advice.

Author Bio:

I am Shira Winget having 3+ years of experience in technical content writing. A blogger by passion and interest. I work as a freelancer for many clients and companies and also maintaining my SEO blog seoselfhelp.net a lover of technology and gloomy concepts.