The UK's Cut-price Nook Strategy Begins To Arrive In America
Barnes and Noble have dropped the price of the Nook Simple Touch with Glow Light down to $99 in the US. The new price follows a successful pricing strategy in the United Kingdom that saw the entry level Nook Simple Touch go on sale for £25 ($39) plus tax. Since then, UK retailers have struggled to keep the Nook in stock. Is the same set to happen in America?
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