5 years ago
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TV ads air to empty rooms nearly a third of the time
If a commercial airs on TV and no one is around to watch it, does it still make a sound? Yes. And an advertiser has still spent a lot of money—sometimes millions of dollars—for the ad not to be heard. Too often, when a TV commercial airs, there is no one in the room to watch it, finds a new study by IPG Media Lab, a research arm of the Interpublic agency network.
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. And an advertiser has still spent a lot of money—sometimes millions of dollars—for the ad not to be heard.
Ask me if I give a flaming fart.