Madefire: A Startup Transforming Reading and How We Make Books
In Los Angeles, we hear a lot about storytellers. And that almost everything is story – a film, a song, even a brand’s legacy. But, not counting oral tradition, the original story was the book. Reading was an original form of entertainment, especially as mass printing became widely available. Madefire, a startup in Berkeley, California, and with a business development base in Los Angeles, aims to change the way people think of reading.
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